Good documentary, definitely recommend giving it a watch.
Rather than waiting for a consumer to say they want something from store X -- go to store-x and have them whitelabel the personal delivery service right in their website.
So I go to store X, buy product Y and wunwun is the glue that gets it to me.
I don't even need to know who wunwun is... but then when I get my thing from Store X delivered to me, a little card says "Want your own personal delivery service? Call WUNWUN and we will get you what you need, whenever and wherever you need it, all starting at just $10!"
FTA: For a courier service (delivering something or performing a task without a purchase), WunWun charges $10. If you ask for a special request like waiting in line for cronuts or at Madison Square Shake Shack for a shake, WunWun will add an extra $15 for every hour of waiting (after the first twenty minutes of waiting) in line.
Maybe I'm confused but that doesn't sound free to me. What am I missing?
This reminds me of an exchange long ago over the 'Safeway Club Card' I had with a coworker. He said they could afford the deals because they sold my info. I told him I didn't give them my real info, so they got nothing. But the reality is closer to that Manufacturers have to pay to have their items on the Club Card, the info collected is pretty much used to determine 'unique users'.