Across Google products, the UIs seem intent on getting users to reveal and allow themselves to be tracked. Google appears to want to downplay this and get people in the mindset of giving out personal details.

See my other comments, but things like swapping OK/Cancel when a Chrome user attempts to enable DNT fit right into "evil". Really, how does one excuse adding a dark pattern like that? Even though DNT is bad, Google shouldn't resort to trickery to juke the stats.

Edit: A Chrome dev in this thread says this was fixed and just an artifact of how the UI code is in Chrome. Well that makes me look foolish.

I'm not a huge fan of the evil terminology, as it sounds melodramatic and it's easy to dismiss anyone saying "evil" in such contexts. I use it because Google chose that word.

On a less objective point, everytime I use a Google service, I feel icky. It's bad enough that I'm working on the one missing app I want so I can switch to Windows Phone. (MS has problems, but between their internal legal oversight and inability to execute, I don't feel icky with them. Apple is also a choice, but I just really hate the UI and poor development tools.)