I meant that Reddit handles the manufacturing, so there's less risk than with Kickstarter, where the creator also does manufacturing. It's like more like Teespring or Quirky than like Kickstarter or IndieGoGo
From https://redditmade.com/create :
> If enough people pledge to buy your product by then, we’ll start making it!
From https://redditmade.zendesk.com/hc/en-us/articles/202364265-W... :
> Most importantly, you'll also need to be willing to work with us. We'll connect you with sourcing partners, work with you to finalize designs, and help you step through all the other creative, legal, logistical, promotional, and financial hoops to make your campaign happen, but we can only help you as much as you'll let us.