Because they have been doing it before.
Recently an exhibition called "Beer and Whiskey expo" was under threat due to it's name. Mention of Whiskey can be said to be an advertisement of strong alcohol. So they changed the name and it become just the Beer expo. After that they were informed that they will be denied permits unless individual bloggers with no connection to them would also remove mentions of Whiskey in their posts about the expo.
In the end the individual bloggers removed the mentions to allow the exhibition to continue. Short description of what happened https://thriftyfinn.wordpress.com/2014/10/11/the-grand-whisk... for those who don't speak Finnish.
So yeah. Actions of individuals whom you have no connection with can count against you here. Especially if the regulators think that you might be benefiting of them in some way, thus basically trying to cheat the system.
Remember this. Not every country follows the "innocent until proven guilty" principle.