Taking two examples of applications written in Lisp and trying to shoehorn a premise to it is ridiculous. Lisp/PHP/Perl/Ruby/Java are all tools. Anyone who tells you that one house is better than another because it was built with a different type of hammer would (and should) be laughed at.
Take this quote and substitute Ruby/Rails or Python/Django or even Java/Spring would give you the same answer and even have a larger base of developers to draw from.
"Our hypothesis was that if we wrote our software in Lisp, we'd be able to get features done faster than our competitors, and also to do things in our software that they couldn't do. And because Lisp was so high-level, we wouldn't need a big development team, so our costs would be lower. If this were so, we could offer a better product for less money, and still make a profit. We would end up getting all the users, and our competitors would get none, and eventually go out of business."
I agree with you that all languages are tools (I love working with all kinds, actually). But aren't some tools better at some things than others? Or what would we need so many for?
I'm not saying Lisp is the nail gun and everything else is an inflatable mallet, but I do think there is a difference.
What I got out of the article is that Lisp is a tool that worked pretty darn well in a couple cases. I feel that's a good thing, because I kind of like Lisp.
"But aren't some tools better at some things than others?"
Absolutely, and note I'm not taking shot at Lisp as a language. My argument is with the article, there is nothing here that supports his premise that Lisp is for entrepreneurs. That it was the right choice for a couple of cases? Sure! but for anyone starting a software business? nonsense.
So you're using Rails... What if I told you all your competitors were using Java and Spring? Gives you a surge of confidence, doesn't it? That's the feeling Lispers have about Rails programmers, for the same reason.
The other education barrier is with programmers. The "Wow, this is simple and useful!" response comes in 15 minutes using Python or Ruby. With Scheme or CL it comes in a week or two, though it's stronger. I don't know if s-expr notation will ever have immediate appeal, or if it needs to grow on everybody.