Overall design is nicely done but a few constructive criticisms:
(i) Main image doesn't really convey what you're about. Presumably those files in the background are Timbuktu archives, but what the uninitiated visitor actually sees is foreign child with a sombre expression (which of course has plenty of other connotations in the eyes of a Westerner being asked to "contribute to change"). It also doesn't help that the main explanatory summary of what the site is for will be below the fold for many viewers.
(ii) Rewards structure seems to have missed a trick with not offering exclusive videos as a mid-high end reward, assuming the performers haven't committed to everything being open-access.
(ii) May as well have some high end rewards for those feeling especially generous too (if Westerners are prepared to buy an airline ticket to fly to Ethiopia to see the cultural extravaganza they've contributed to, they might even be willing to donate more than the cost of that ticket towards the cultural organization itself)