The question isn't "what's natural" or "what's easy." It's "what benefits the human condition?"
Do we want a culture where artists can make careers out of creating great art, or do we want a culture where there's no money in that so it doesn't get done by anyone except trust fund kids and people who are willing to take a vow of extreme poverty?
In most societies since the dawn of the human race, 99.9% have lived in hardscrabble poverty while <0.1% own virtually everything. Seems to me that the culture of "free" is -- a bit ironically -- taking us back there by destroying all revenue streams except those based on winner-take-all mass content aggregation. It might be the path of least resistance and it might be "natural," but it is not desirable.