So for you, "will of the people" represents a consensus preference? And following this idea, if there is no consensus (i.e., at least one person in Portland wants to ride an Uber), there is no "will of the people"?
The whole point of Arrow is that you need some very strong assumptions (e.g., cardinal preferences) to define a "will of the people". The only real world expression of cardinal preferences is a set of supply&demand curves, however - based on this the "will of the people" says Uber should exist.