The wearable Steve jobs would've made (opens in new tab)

Jobs was far too obsessed with simplifying high-technology to have considered a non-tech physical product. But in reducing a product and its purpose to the simplest form, I think he would have agreed that high-tech is not always the answer.

“I love it when you can bring really great design and simple capability to something that doesn’t cost much,” he said as he pointed out the clean elegance of the [Eichler-style homes]. “It was the original vision for Apple. That’s what we tried to do with the first Mac. That’s what we did with the iPod.”

http://www.smithsonianmag.com/arts-culture/how-steve-jobs-lo...

So refreshing to see the promise of some simple non-tech products here. I spend 12 hours a day interfacing with technology and it’s exhausting. I love tech and I hate it. Smart watches might be the norm in a couple of years, but I question if more tech is always the answer. Sure an app might be able to accomplish to the same ends, but we have those tools already and still don’t accomplish our daily goals. The simplicity of the Flip Band matches the simplicity of the goal - just do it, everyday.

Who was it who said that phones are getting smarter and people are getting dumber? Maybe this is part of a new trend that bucks that theme. Athletes have always known that equipment is important, but not as important as training; but not everyone can afford coaches. So there could be a whole raft of product ideas around making behavior change more accessible to the average person. And the effective solutions might be the simplest ones.

Neat - I've been working on behavior change apps for years now, so love being reminded that most of your life (your user experience) is outside your little glowing rectangle.

Backed!

That said, I think Steve Jobs would have made the wearable most appropriate for the situation, which may have been (and I guess will be) technological. The point is appropriate tech for the right situation, not some idea that technology is bad (rubber is a technology too).

Such a simple yet beautiful idea. Motivate yourself to start changing your small habits first so that they become second nature, and once they are built in to your muscle memory, you can start building the next habit that will move you closer to your goal. I just ordered a bunch of them and will give them to my friends as gifts. I hope everyone can see the beauty in this as much as I do.