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0 pointstamar11y ago0 comments

Not if you use a coupon code. Try WGSPECIAL.

Oh, and if you renew for several years at a time, the cost per year goes down too.

Disclosure: Namecheap employee

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No offense to you or your firm, but fuck coupon codes. When I go to Trader Joe's for groceries, I work out what I want to eat and note the prices. When I make one of the occasional trips to Safeway I spend half my time trying to match up what I went there to buy with the particular coupon that's running this week or that my wife added to loyalty card, and more time attempting to decrypt my receipt after I get home to see if I succeeded.

Coupons are just a way of creating psychological anxiety about missing a good deal, an archetypal 'dark pattern'. That sort of thing actively drives people like me away from your business. I know I'm not a mainstream consumer, but IMHO neither is the average domain registrant.

tamarOP11y ago

You can say that to any firm then. Given our razor thin profit margins, the pricing is there for a reason. The coupon codes are also there simply to sweeten the deal.

Bear in mind the products we're mostly represent cost a low $10. If we had more wiggle room on pricing, we'd offer low pricing all the time. It's just not feasible for a business like ours to do 24/7.

anigbrowl11y ago

What I'm saying is that I am more quality- and convenience- sensitive than I am price-sensitive. Not because I'm rich, but because the mental overhead of coupon deals etc. carries a cost that typically exceeds the saving on the coupon. If you make the service sufficiently attractive, you can raise your prices. Admittedly this is a bit challenging when your firm is branded as 'namecheap' in order to attract the most price-conscious consumers, but companies can and do rebrand themselves.

I mean, Google is charging more than you, and it's not like they couldn't win a price war if they were so inclined - they could probably sell domains for $1/year without significant damage to their bottom line. Maybe it's time to get out of the 'cheap' box.

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anigbrowl11y ago

tamarOP11y ago

You can say that to any firm then. Given our razor thin profit margins, the pricing is there for a reason. The coupon codes are also there simply to sweeten the deal.

anigbrowl11y ago

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