All kinds of services advertise one-time introductory rates that way.
Which country do you live in ? I know nobody does ISP introductory prices in France.
You really have to read the fine print of their promotions.
* Where we actually mean "a smaller airport 150km away from that city and you're on your own for getting to it"
† Plus €20 ticketing fee, €20 payment-processing fee, €20 boarding-pass issuance fee, €20 checked baggage fee, €20 carry-on baggage fee, €20 fee for no baggage, €20 plane-boarding fee, €20 airport use fee, €20 fee-handling fee and other additional fees as indicated in the terms and conditions
Certainly not great. But at least it's reasonably clear that the number they give you isn't the full story, even if finding the real one takes a bit of legwork. Not trying to defend them, but this helicopter thingy is a bit worse.