Queer person here. This company is clearly riding on the coat tails of the community and doesn't give two shits about us. They are simply marketing themselves this way to tap into a market of closeted people and they decided to play this up to boost revenue.

If they were actually concerned with the safety and wellbeing of LGBT folk they would create something that reflects the needs of communities and it would take into account how complex we are. They would not push something so simplistic on us claiming it's good for us without ever asking themselves if this is true or if their idea is actually a positive contribution to the community. I'm not sorry to say this: LGBT issues are not so simple that they can be solved with such quick fixes because a handful of community members find such fixes momentarily useful. This company might tangentially help a few people but realistically it might also make a lot of scenarios worse. More credibility to closet stories = less people out = less safety due to smaller numbers; more attention drawn to fake SMS relationship = higher chance of forced outing; transaction history on a teenager's bank account = higher chance of forced outing to parents = higher chance of homelessness and/or abuse; only some people can afford $25/mo. = separation of LGB community by class = fragmentation of community; doesn't consider the entire queer community = less solidarity; etc.

Also companies should stop saying LGBT when really they mean "some lesbians & some gays & maybe some bisexuals but not any trans* folk and definitely no one who doesn't have money".

Not a full stop whatsoever. You don't just get to say I'm wrong without explaining why.