The fact is that you're freaking out about something nobody else here really cares about. "Piggybacking" on the popularity of something else is a tried and true marketing technique. When McDonald's tweets something featuring a trending hashtag that's only tangentially related, they're "piggybacking" on its popularity. Magic itself is "piggybacking" on the popularity of the services it navigates for you.

More importantly, this isn't going to hurt Magic one bit. You could build a "clone" of magic yourself in less than a day: set up a stripe account, build a low-fi landing page, and own a phone. Boom. You're done. Hell, you could build a Sonar clone on Twilio without too much effort (nb: I've never used the service, but I'm referring to the basic feature set). The trick would be making the same kind of splash that Magic made, and therein lies the challenge.

In summary: calm down and you'll stop losing so many Internet points.