Marginal utility of Tinder probably increases for premium users, and I presume that marginal use also increases for those users.
Marginal use of Tinder probably decreases among people who feel excluded by the price discrimination and do not buy into it.
Marginal utility of Tinder probably increases for the college-aged target demographic if marginal use of Tinder by older (especially poorer and older) users declines.
At least, that's what I think Tinder is hoping will happen.
