It reminds me of the "compare CD rates" page they had - I tried to find it just now, but it looks like they killed it off.
But I did find this - Google Compare credit cards:
http://www.wordstream.com/blog/ws/2011/07/18/most-expensive-...
Now, if you select a quote, then I imagine your email would be shared and a $xx commission would be paid to Google. Curious to review the terms or see the business heuristics.
https://www.thezebra.com/ <kind of> does it.
There are now enough insurance providers that support that model.And a large fractions of consumers does show interest, but they still have some potential issues preventing usage: fear that it might increase premiums, no way to compare this to regular insurance, and the need to install something to get all the data(preferably before you sign to insurance).
Google compare,coupled with all the data google potentially already have from our phones, can solve all those - and could even be more accurate using more data.
And long term, whoever controls this data controls the insurance market - because if you already buy from google compare - why would you ever install apps or but telematics hardware that collect driving data from someone else ?
So i think Google will be aggressive about that.
