That said, they have a very large library of existing content, a large number of producers who have devoted a fairly large amount of time to Pinterest, and also... a space in which it would be hard to distinguish yourself by pure feature competition. How do you make a website that is substantially better than Pinterest at showing pictures and letting people bookmark them? If you create incrementally better search/recommendation technology, I think it would be hard to communicate your tech advantage to the average user, particularly before you develop a deep content library.
I'd say Pinterest has a few strong things in its favor: 1) it benefits from network effects, beyond anything Delicious saw; 2) people accumulate value in their use of the site, to leave is to abandon that effort; 3) they have a national (early global) brand, whereas most people never heard of Delicious 4) they dominate a demographic that is extremely valuable in line with their monetization plans, Delicious had nothing like it 5) Delicious was founded in 2003, the Pinterest scale potential in 2015 is drastically larger, with mobile opening a global audience of a billion potential users
It's also worth noting that bookmarked web sites rot, disappear, etc. Being able to visually go back and look at concepts, ideas, inspiration - is far more useful over the long haul (eg after three years of content accumulation as a user).
There have been some fairly well funded attempts to build a competitor (eg, Fab at one point tried it), but nothing really got close.
It's probably not as sticky as Facebook, but OTOH there's a lot more purchase intent.