Correct. As a developer you know the amount of time you can put into building your own solution to a problem. That approach is fun and a great way to learn, but at some point the benefits can often outweigh the actual costs.

We all spent years building eCommerce websites on a range of platforms and grew more disenfranchised with them over time, we knew there had to be a better way. We started to discuss the concept of building JS only stores. We loved what Stripe were doing for payments and wanted to bring it to the rest of eCommerce, so we ended up settling on our API approach.

Exactly, We're building for developers, Shopify (typically) supports quick stores for non-technical users, but as developers it greatly limits the flexibility we have.