Strava is a killer app for those who already have an iPhone: Watch Sport costs about what I would pay to upgrade to the latest Garmin Edge, plus it tracks non-exercise activity (which is something I like but am not willing to pay for by itself). On top of all that, Apple Watch comes with maps (and turn-by-turn directions) for free (something you pay for out the nose with Garmin).
Then there's the mobile payments piece. Taking out your phone is fairly low-friction, but double-tapping a button on your watch and holding it up to a terminal is even less so, plus the idea that I could go out with just my phone and watch is pretty appealing.
Fair point on the payments, though. I think only the Sony watch has NFC, and I haven't heard when/if that will be actually supported by the OS for payments.
To be clear, I am not a believer in this product, and I really like Apple stuff. But if you're not seeing ideas and improvements, I think a closer look is warranted.
Those are all unique to Apple's Watch as is pretty much every aspect of the look & feel. You can argue different watches having the same features but Apple's implementation will always be quite unique.
Not saying the device isn't worthy of most of its criticisms, but let's not pretend this is and iOS-ified version of Android Wear.
The pebble watch had a whole store that would work either with android or iOS (some limitations here).