One possible explanation for that is that there are two kind of people, some who believe that everybody is working towards the same goal and some who believe that everybody should decide what their own individual goals are. The former group settle on money and social status as those universal goals, because they are reasonably common and can often (though not always) be exchanged for what you really want. The latter don't believe in telling other people what their personal goals are, because if they are different for every person, what's the point?
Under this model, 100% of the public discourse would be devoted towards achieving money and status. That does not mean that everybody (or even a majority of people) pursue those goals, only that people who do talk about it a whole lot more than people who don't.