I've never seen a really detailed report that drills down into where people use them. Most people I know with cards will use them (or are forced to use them) for internet/cell phone payments, then pay for anything they buy on their smartphone through the carrier payment system, which is all charged to the card at the end of the month. The phone and plan alone (not counting apps, shopping, etc.) would probably account for $1200 a year on a credit card, which is a significant percentage of the $3000 you're citing and that's not a chunk that Stripe could conceivably take since it's initiated in a real-world transaction at a store and used for e-commerce after that.
I don't know a whole lot of people who actually go around putting their card numbers into sites, especially if they have Rakuten cards -- they just tend to stay in the little convenient walled garden and/or select convenience store or bank transfer payments.
So there are a lot of entrenched "don't worry about it" payment systems that Japanese consumers have already bought into.
> Ok, are you willing to predict failure for Stripe in Japan? Or do you just like being negative?
I'm mostly wondering what Stripe plans to bring to the table in Japan. It's hard to get excited about another online payment processor when online payments here are way easier than I remember them ever being in America. I can order and pay cash for practically anything I want online without worrying about my credit card information being leaked, etc. If I don't want to pay cash for whatever reason, credit cards haven't been difficult to use online; Rakuten makes it just as easy as Amazon does, too. I don't think I've ever had an online shopping experience where I wished there were a simpler payment processor.
I do almost all of my shopping online, so I'd imagine I'm one of the consumers that would potentially be using Stripe, but it's difficult for me to see exactly where it would make my life easier or better. At work, bank transfers are the de facto standard simply for traceability and ease of use.
Edit: Put another way, one of the main problems with American companies trying to come into Japan is that they don't really know what Japan already has to offer or why Japanese people prefer things a certain way, and I'm curious about how Stripe intends to target Japan versus just bringing in an American product and hoping it takes off.