That's the crux of it all, isn't it? Is your self any more than your personality and memories? If so, then you'll have to resort to a soul or some such. If not, then the upload is really 'you', or a copy anyway.
And who's to say a soul wouldn't attach to a copy anyway? Souls are not that well understood. Perhaps it would be fooled by the copy, or have an affinity for it, or some such. As long as we're speculating.
