What it is and how you spin it are not always one in the same. Yes, it's a gadget. But it's being presented and sold as a fashion piece, at fashion prices. Technology itself has become "fashionable" and so this just plays right into that. People who are technologists may not see it that way; but people bedazzled by technology will.

It would flop as a gadget. I don't think it has strong enough legs there; at least not this version. but as fashion it has potential. People did not need the watch like they could have needed the iphone or the ipad. This was purely accessory, something they had to be sold on in ways besides practicality; versus something like the iphone which is phone/gps/flashlight/camera/internet/whatever.