In the 8-bit days, EA was all about the games. It wasn't until the arrival of the Amiga and DPaint that they started selling tools. And the internal vision of their toolbuilders didn't match what they were selling to the end users, IMHO. I had more than a few EA c64/Amiga games, and some of their Amiga creative apps. Nobody I knew who was serious about music used DMusic, DVideo was an awkward attempt at solving a problem that the hardware didn't have anywhere near enough oomph to really nail, I can't even remember what the other Deluxe Tools were. But DPaint... DPaint was the king.
As a teenager with a c64, the EA brand meant "really interesting games that were worth buying for, which was good because their copy protection was really tough". And reading the album-styled packages with their moody photographs of game devs trying to look like rockstars along with the vision statement ads about how Games Are Art, and Game-Makers Are Artists? Hell, whether or not Games Are Art is argument still being had today.
