My predecessor to the Mazda3 (Protege5) was my second Mazda and convinced me that it would likely be my last because over at least a 6 year period Mazda didn't manage to figure out "polish" in cars.
The P5 and predecessor Protege were fun to drive, worked OK, etc. but both were their high-end trimlines and my experiences with the two cars gave me the feeling that Mazda was prone to leaving out stupid really cheap stuff that would have drastically improved the feel/experience of the vehicles.
The examples that still jump out at me are:
* a front passenger door with no internal power lock switch - using the key on the outside you could lock/unlock everything, but from the inside passenger seat you had to lean over to hit the switch on the driver's door. Likely manufacturing cost savings? Maybe $5 including labor? I'd be surprised if the switch and wires would have cost more than $1 at car manufacturer volumes.
* trunk carpeting that was basically nylon felt placed on top of a smooth plastic spare tire cover - not attached anywhere, just sitting there where anything on it would just cause the whole piece of carpet to slide all over the trunk. My fix was 5 hook sides of wide adhesive-backed industrial Velcro. Worked for years with no problem, cost if done at the factory? Probably less than $0.50, but it might have cut into the options of selling aftermarket trunk liners so maybe it was intentional.
* cupholders that were not in fact deep enough to retain any cup, can or bottle commonly sold in US convenience stores during a turn. Make a sporty little car with a stiffened suspension, put in a 5-speed manual, then require that drivers going through curves at speed or turns without a full stop have to hold any beverages in the cupholders or have them go flying underfoot.
The cars themselves were fine for 100-135k miles each and there were workarounds I could put in place for everything, but stupid little crap like that still makes me feel like if they don't care enough to take cheap steps like that then what more expensive things are they skipping?
