Ask HN: What bounce rate should my e-commerce site expect from organic search?

For what it's worth, while there are some visitors explicitly looking for my site, most are coming in from long tail search queries (and those are the ones that tend to bounce).

I'm just wondering if 75% bounce rate is something to worry about. My gut feeling is that this is too high. In most other sites I've worked with this was more in the 35 to 45% range, but those were entirely different businesses.

I agree that visitors-to-conversions are is the core underlying metric.

But these bounces are a subset, and large one, of the visitors that don't convert. It seems that area of greatest opportunity should be within the 80% of visitors that bounce. Assuming I've got the conversion engine relatively well oiled, I'd really like to draw in those 80% of visitors that virtually walk out the door.