Ask HN: What bounce rate should my e-commerce site expect from organic search?
As the number of visitors I get from search engines has increased, so has my bounce rate. I've worked for myself and others on various content-oriented sites, so I expected this, the more visitors I have the less qualified they are likely to be.
What I didn't expect is how high the bounce rate has climbed, it's currently in the 75 to 80% range, dipping down to 65% to 75% on a good day or good page.
I'm able to influence that slightly with various A/B tests and I'm pursuing that line of analysis, but this bounce rate is much higher than the bounce rate at the other sites I've worked with, both small and large. But I've never really operated a strict e-commerce site before.
What kind of bounce rate should I be expecting from organic search results? What's high? What's low?