Here's a tip: tie business objectives to what you're doing.
Simple example: You want to increase sales. Sales are impacted by page load time. You spent the last week shaving X milliseconds from the page load time that impact sales.
A good way to train oneself to do that is ask "Why" and "So?" recursively on your activities.
Activity: I'm removing unused static files and finding ways to optimize cache.
Why? Because the pages are larger than necessary and load slower.
So? So people may get impatient during the checkout and leave the page
So? So sales depend on conversion and people actually going through the checkout. We've looked at our analytics and found that X% are dropping, and we've talked to N users and they said they left because the page didn't load.