I still went through it until it got to the SHORTCUTS section. At that point I got frustrated wondering what this pivot was all about and how much longer this article was going to go on until it got to the point (as many here have said) of what he wants to say. Sure, evidence, but the many tables and images that I had to focus on to interpret just distract from the flow of the story. Too many! There are also too many maps trying to show coverage, they don't take too much brain power to interpret, but after the first 3 I thought "yeah yeah yeah, I fucking get it".

Obviously it's a free world to disagree, but if I were his editor I'd tell him his blog posts are ineffective because it's rambling, and if he presents it more concisely, more people would appreaciate it.