Hydrogen won't ever make sense for personal transportation since the cost of batteries has come down way too far. Green hydrogen under perfect conditions has way too many efficiency penalties to compete with pure battery vehicles, so the cost per unit distance just won't ever make sense compared to the tiny losses for batteries.
I don't even care that much if companies like Toyota want to waste their development dollars on personal hydrogen transport that won't ever happen. I just want to make sure subsidy dollars are spent correctly. Use government money on decarbonizing farms and long distance heavy transport with hydrogen. Don't waste that money on cars that will always be too expensive to operate compared with BEVs.
People are stuck in an innovation trap with BEVs. It is pretty much what Clay Christensen wrote about in his book Innovator’s Dilemma. You cannot just linearly improve a single idea until it surpasses all other ideas, now and forever. Especially one that has many limits as BEVs. It is inevitable that there will be step functions in change, i.e. disruptive changes, coming to the market. Forward thinking companies will plan for that inevitability, not pretend BEVs are the final destination of personal transportation.
The world has already squandered billions of dollars on every kind of green technology. That could easily imply BEVs themselves. It is the biggest of double standards to not insist on hydrogen subsidies. If you truly oppose the idea, then oppose all subsidies for all green energy. If not, then accept hydrogen subsidies as a good idea.
There is also the reality that certain company have taken a lot of money for a long time without producing many results. Specially if its fossil fuel companies that rubs people the wrong way. Just as giving money to Ford and GM wasn't the solution to get EV going. So its understandable that many people don't love the promotion of it.
I am as anti-hydrogen as anybody but I do believe it has a place. However, it should be limited and only used in places where you really need it. So instead of using it in transportation, using it in the chemical industry makes much more sense. Its simply not needed for the overwhelming majority of transportation applications. And even for the the stuff that is left over its often questionable if its worth developing the new infrastructure. Using it for personal vehicle and most cargo transport is utterly idiotic. Using it for most trains is idiotic. The list goes on.
Some people believe the massive steel CO2 use will be solved with hydrogen, but as with transport, there are better ways forward then that in my opinion. But again, hydrogen is getting the lions share of investment there too.
In general I am much more against they 'hydrogen economy' idea and concept, rather then hydrogen. Using energy to split water is reasonable, but most of the time hydrogen is just a short temporary state until it gets turned into something else. Very different from the hydrogen economy people in-visioned.
Another question is if electrolysis of access renewable production is really a great path forward.
And how can you have hydrogen for steel production without necessarily reducing the cost to the ballpark of coal or natural gas? If you can grasp that part, you should realize that it must be a cheap fuel in the future. Cheap enough that it can be easily affordable for transportation purposes. And for those who can't afford BEVs or don't have access to chargers, that is major motivation to pursue hydrogen cars.
Ultimately, you're left with many unsolvable problems if you try to tackle climate change without looking at hydrogen where it is applicable. You also need to think seriously about the downside of alternative ideas, and not pretend they are magically perfect. Batteries are heavy and expensive, nor are they environmental friendly to produce. If you see hydrogen as a far greener type of energy storage, then you will see there are upsides too. In other words, you are only looking at the cons, not the pros and the cons.
