Optimal is overblown for business problems in general. Knowing there’s a mathematically optimal solution, people want it. Even if it’s practically impossible to get. It feels like if you have the optimal, you don’t have to consider trade offs (not usually true).
Having a solution within 1% of optimal with ten nines of confidence is usually indistinguishable.
Anyone ever notice how these CS problems are rarely famous business problems? It’s because the pure problems don’t usually matter and the approximate versions are usually quite easy. You almost never need the shortest route for a salesman, or need to pick a secretary with no chance of going back.