I am willing to pay for good content, and do, but still often have little choice. E.g. I can't pay for google maps without ads. And no, it's not a reasonable take to suggest I not use any map app.

I also pay for online news, AND STILL GET ADS, so fuck that I block them. It's still the case today that most of the time you do not have an option to pay to get rid of ads, and often when you do it's some ludicrous amount like $10 a month for some blog you might read three times a year.

Part of being able to pay for content is to come up with a fair price for it.