VW realized that software was important years ago and founded a dedicated software-only company called Cariad to specialize in it. They went ham recruiting traditional software folks for high salaries (in European terms). I know a few people who moved Bay area -> Europe to work for them and they have a couple west coast offices where you'd expect for the people who don't want to move.

It's been an absolute disaster, with billions of dollars spent to produce delayed, buggy software.

Agile workflow for making cars? No.

Agile workflow for frequently updating non-critical software in devices that happen to be cars? Sure.

The problem with hardware companies is they’re bad at software because the disciplines are so different that what works for one doesn’t work for the other.

The problem with software companies is they’re bad at hardware for the same reason.

User experience companies can be good at both. Maybe not as good at hardware as a hardware company, maybe not as good at software as software companies.

Apple’s the obvious example, but Google, Garmin, heck even Starbucks are also good examples. Start with the user experience, build hardware of software or whatever else is needed. Specializing in a tool has value, but limits you to that tool.

> software first agile mentality

I can release a website with a list of known bugs. Do any govt allow release of cars with known bugs?