A few years ago, some Atlassian developer changed "Blame" in the BitBucket UI to "Annotate". I remember a lot of people being frustrated because they couldn't find "blame" anywhere and the change was never officially announced. It just happened one day
Someone opened a ticket with BitBucket about it which ended up drawing a lot of attention from frustrated users who couldn't find "blame", and their searches for it on Google led people to the ticket. Atlassian eventually responded saying that they made the change because "blame" sounds bad and can hurt people's feelings somehow (with no examples given of course, though ironically the dev who made the change certainly had hurt feelings after the upset masses had some choice words for the short-sighted decision. Though Atlassian doubled down and I believe closed the ticket without reverting the change, so the confusion remains, as far as I know)
I don't think that they ever mentioned the Subversion/CVS parallel that was drawn to choose that name, so it was really confusing why that was selected. But this comment shed some light on that ancient incident