I agree directionally that Tesla should be held accountable for marketing something called "full self-driving" when it clearly isn't. But ultimately it's the motor vehicle operator's responsibility to keep the vehicle under control
regardless of the particulars of how that control system is built. There just isn't any way around that. The buck stops with the operator.
Blaming people is how we can control this kind of thing. If we try to blame machines, or companies, it will be uncontrollable.