* Only supports 8 GB of unified memory
* No MagSafe
* One of the two USB-C ports is limited to USB 2.0 speeds of just 480 Mb/s
* No Thunderbolt support means the Neo cannot drive either of Apple’s new Studio Displays. However, it can push a 4K display with 60Hz refresh rate over USB-C.
* “Just” 16 hours of battery life, compared to the 18 hours quoted for the 13-inch MacBook Air
* Display supports sRGB, but not P3 Wide Color
* No True Tone
* 1080p webcam doesn’t support Center Stage
* No camera notch
* Dual side-firing speakers, down from four speakers on the Air
* Does not support Spatial Audio with dynamic head tracking on AirPods
* Dual-mic system, down from a three-mic system on the Air
* The 3.5 mm headphone jack does not have support for high-impedance headphones
* No keyboard backlighting
* Touch ID not included on base model
* Trackpad does not support Force Touch
* Supports Wi-Fi 6E, not 7
* No fast charging
* The Apple on the lid isn’t shiny
https://512pixels.net/2026/03/the-differences-between-the-ma...
Other than Microsoft nobody even makes decent laptops in the Windows world. I am typing this on an Lenovo Yoga, it has decent screen and keyboard, but the touchpad is horrible. Samsung makes good laptops but my keyboard gave out after just 2 years. Most other laptop makers have horrible industrial design. Dell XPS 17 was pretty good, but now they have weird keyboard.
The best laptop is now significantly cheaper than the horrible ones. Incredible achievement by Apple, and a major challenge to Windows laptop makers.
[1] https://www.microsoft.com/en-us/store/configure/surface-lapt...
My high school required students to bring their own laptops to school when I started in 2010. Their shopping list suggested a MacBook Pro 13" with a case - I looked up "MacBook Pro price" for the first time in my life and just about walked into traffic. I didn't have a laptop to bring, I didn't want to bring the wrong kind of laptop and get double-screwed, so I bit the bullet and brought my car savings to the Apple store at the mall. A tremendously thoughtful sales rep told me "that's crazy, what school requires a MacBook Pro for 9th graders?", led me to the white unibody MacBooks on the side, and showed me that if I was buying it for school, I would get a discount on the laptop, a free inkjet printer (with ink!), and a free iPod Touch. This blew my mind. I thought it was a scam.
If I recall, that model of MacBook compared admirably against the same year's base model MacBook Pro 13 on a stat sheet but felt worse in hand. The MacBook Neo might actually bring up the rear on fit and finish at the expense of I/O and like, the questionable idea of running an A-series chip in a laptop running Tahoe and Chrome. I'm thrilled with this release.
The price point was designed to get customers who would not pay for a $1000 computer into using a Mac. Sourcing those 2020 era M1 components, screens, etc, let alone M1's, was probably becoming a problem in 2026.
The Macbook Neo is a modern way to meet that price point. The video ad is more instructional about what macOS is, and how it would work with an iphone the customer may already have.
It does very basic Apple Intelligence (they show the photo editing in the video), but this is not for running models locally (they even show the ChatGPT native app and say "runs all your favorite AI apps")
People complaining about the 8 GB limit are missing who the target market is for this machine. Its a Mac, for $599!
Personally this looks really compelling for students - I did something similar, dinky 4GB ram 2 core laptop with crazy good battery life - because I don't care about specs at all, LMS's and note-taking apps in school are not heavy. I just NEED to be able to work all day long, when lecture halls lack outlets. If I needed development weight I would just use an IDE plugin to remote to a desktop in my dorm.
Are there any similar laptops around this price range with comparable battery life? My impression is the market around ARM laptops is pretty small. If so this is a standout for this use case.
- USB 3.0 10 Gbps with DisplayPort support
- USB 2.0 480 Mbps
Both support charging but only one supports higher speeds and DisplayPort (A18 Pro limitation, as Apple probably doesn't dedicate much silicon to USB I/O).[1] https://www.macrumors.com/2026/03/04/macbook-neo-features-tw...
$699, 8 GB RAM, 512 GB, Touch ID
Honestly pretty fantastic product and price.
This is clearly targeted towards education but I think I will happily replace by MacBook Air M1 with this :)
That is insane pricing for a brand new apple product. They will sell so many of these!
- M1: 2,347 / 8,342 / 32,377
- M2: 2,587 / 9,669 / 44,712
- A18Pro: 3,539 / 8,772 / 32,288
So Neo is really comparable with the M1, although it has quite faster in single core speed.
But hey the colors are cute.
Also this week: Lenovo's new ThinkPads score 10/10 for repairability showing that even popular modules of mainstream manufacturers can build with repairability in mind.
https://www.ifixit.com/News/115827/new-thinkpads-score-perfe...
Apple I imagine is still soldering their storage and memory to the motherboard.
Big companies drift away from the ground truth of their employees and customers over time. Without someone highly focused coordinating things, it's easier to create a "new" product and call it a day than it is to innovate.
And when you're big it takes years, decades even, for the cracks to eventually show, but show they will.
Because ask yourself, if you were telling your friend to buy a Macbook, which one would you tell them to buy?
–––
edit: just to clarify, currently Apple's lineup includes the "What's a computer?" iPad – $349+, iPad Mini - $500+, iPad Pro – $999+ and iPad Air – $599+.
These come with a pencil and a magic keyboard. Also some of them are more powerful than the A18 Macbook Neo.
Then there's the Macbook Neo - $600+, 13" Macbook Air - $1,099+, 15" Macbook Air – $1,299+, 14" Macbook Pro – $1,699+, 16" Macbook Pro - $2,699+.
Who are all of these things for? Why does the iPad Air exist with the magic keyboard alongside the Macbook Neo? That's the same keyboard attached to a less powerful processor and a touchless display for a spitting-distance price.
2009 Me would've LOVED this! I'm so glad Apple released this.
Back in 2013/14 Guillermo Rauch (CEO Vercel) shared a brilliant insight -- develop software on a weak machine and optimize it to work well on it so that when it's used on a powerful machine, it's going to fly. This'll force macOS developers to consider these resource constraints.
Reminds me of the Technicolor iPod mini of my college days. The 2000s are back, baby
As an aside, I have been a firm ChromeOS user since 2013; since my computing life at work is pretty complicated, so I wanted to keep it really simple at home. For the most part, this setup worked just fine.
However, lately... I've found the Pixel line to be very underwhelming and expensive - add to that the ever increasing cost of Chromebooks... What can I say? Moving over to the Great Walled Garden of Apple makes sense. I'll probably buy one of these.
however for the common person out there, unless they're buying for status -- this will meet most of their needs
office workers, hospital workers, stay-at-home parents - who just wanna fill forms occasionally, write emails, browse the web - design a few posters on canva for a funeral, special event etc
so yeah to those people they don't give a shit about M-series, as long it has enough memory and can do what they want without freezing.
well done to apple
Seems like an amazing entry-level offer for kids and students. But to be honest for myself I also don't really much added value of an Air or Pro anymore.
I think the memory of 8gb is the biggest limit for a device you want to use another 6-8 years, except for the most casual of users. Those who have multiple apps and tens of tabs open will enjoy an experience difference with 16gb Air/Pro. And the battery life is significantly (but not radically) better on the Air/Pro.
Really great to see.
I looked at OfficeWorks and I found some really cheap Chromebooks at the $300-500 level.
I picked two $500 Chromebooks:
- HP 14" Chromebook N200 8/128GB with usb-c + usb-a (quad-core).
- Lenovo IdeaPad 3i 15.6" Chromebook Laptop 8/128GB Celeron.
Looks like both are 1080p displays.
First at simple tech spec glance they're below the entry level Neo except they both have larger displays, but obviously as Neo costs $250 more.
But the question then is what do you get for that $250 more. I think once you take into consideration the finish, keyboard, webcam/mic, speakers, display, and even Apple's support which can be sometimes pretty decent, you're looking at a pretty strong contender.
The problem I expect though is that people tend not to be educated consumers and don't look into the other aspects outside of specs or cost, so Apple is really selling on branding, word of mouth, and probably through their salespeople at the stores. But also, if we start seeing these one the shelves of JB-Hifi, Officeworks, etc. (for US your local Best Buy and Walmart I guess), then it could penetrate the market well.
Assuming the Neo embodies Apple's signature quality and reliability, I hope it does well for first time laptop users / early education market.
Neo:
Height: 0.50 inch (1.27 cm)
Width: 11.71 inches (29.75 cm)
Depth: 8.12 inches (20.64 cm)
Weight: 2.7 pounds (1.23 kg)
Air: Height: 0.44 inch (1.13 cm)
Width: 11.97 inches (30.41 cm)
Depth: 8.46 inches (21.5 cm)
Weight: 2.7 pounds (1.23 kg)But now more colorful and official.
I’m pretty interested in benchmarks. We haven’t had a phone chip and a desktop chip running the same OS so we could compare them better with benchmarks since the original Apple Silicon dev kits.
Also it’s $499 to start for students, which is impressive.
But the base model has no Touch ID which seems terrible to me. Having that is such a huge improvement over having to type passwords constantly.
- M1: 2,347 / 8,342 / 32,377
- M2: 2,587 / 9,669 / 44,712
- A18Pro: 3,539 / 8,772 / 32,288
So Neo is really comparable with the M1, although it has quite faster single core speed.
- 2 fun colors + 2 regular
- The Magic Keyboard looks like it has a decent amount of travel and should hold up well
- Headphone port, recognizing that wired headphones are way more durable in a classroom setting
- Decent price and display, though I wonder about performance w/ Tahoe
I don't currently have a modern macOS machine, so a basic machine like this could be useful to have around even though I daily drive Linux now. Maybe it'll get Asahi support!
Or perhaps this will be the perfect machine for the Asahi team to focus on…lots of demand at this price point, and a lean Linux install would make this machine fly.
Of course the 8GB of RAM is also limiting for running any kind of VM, but this notebooks are almost exactly what I was looking for, except for the 8GB of memory.
Good on them for bringing back bright colors, and for including a 3.55mm audio jack on their new lowest end laptop.
Apple is second to none in supporting legacy products.
Obviously just so many reasons why this won't happen. Or would happen on iPad first. But dare we dream?
MacBook Neo is cheaper and weaker than a MacBook Air, yet shares the same price and single-app mindset as an iPad. It uses a phone chip similar to an iPad Pro, but gets multi-user support and a keyboard.
I struggle to run Tahoe on my 16GB M2 Air and somewhat I have to believe running it on a 8GB phone chip is gonna be alright, which if true have me thinking what exactly is the role of iPadOS anyway.
Ultimately, it feels like iPadOS and Tahoe are on a crash course for a middle ground that nobody asked for.
Anecdotal, but whenever my friends/family are looking for a basic laptop I almost always suggest a Lenovo for the price/performance/quality they're looking for in the $400-600 range, even though I myself would never get anything besides a MBP.
I would recommend this to them instead every single time. The build quality of macs are unmatched and now in everyone's price range.
https://en.wikipedia.org/wiki/IPad_(3rd_generation)
Or will they keep doing this with "neu", "nouveau", "nuevo" etc?
If/when my M1 MBP dies (a long time I'd guess) I might consider one of these as a remote/couch laptop to connect back to my main machine.
Forget memory - this is like the more major loss in terms feature set.
For the rest of us, happy with gently used 2nd hand devices, the original M1 MacBook Air and the M1 Pro/Max MacBook Pro are a *much* better deal for the same price, pretty much across the board, especially the Pro: bigger, brighter, 120Hz screen, beefy specs, ports.
That citrus colour, tho...
I suppose it's enough if all you're doing is light office work, but you can get a laptop half the price to do that.
The USB 2.0 USB-C port seems like something that's going to confuse a lot of people. One of Apple's perks in terms of connectivity has been that you can basically assume all USB-C ports do everything. It also seems like they didn't include an SD card reader, like they used to. That's going to make the 256GiB rather cramped, I feel.
Anyway, updating my priors a bit with this Neo laptop. This feels like it could maybe spark some renewed excitement over Apple as a student / classroom device. If nothing else, the price makes it more of an option.
My fear is that it's going to be made useless in no time with software updates, or that it has some important limitation (like i can't use XCode command line tools)... But i wanted to replace my old mid 2012 for a couple of years and i decided the next laptop would be either ARM or RiscV (browsing, writing text, scripting, light programming)
https://www.apple.com/v/macbook-neo/a/images/overview/welcom...
Also, why not just MacBook? Wasn't that historically the base-level laptop name?
Too bad their software is total garbage now, I could never resign myself to that.
I'll be interested to see a true comparison with the M5 Macbook Air. I don't think we have any direct comparisons between an M chip and the A18 Pro. The A18 Pro is used in the iPhone 16 Pro and Pro Max, not even the 17. I found this spec comparison [2]. Not sure if it's accurate.
It seems like this is an iPHone 16 Pro in laptop form because the iPhone also has 8GB of RAM.
[1]: https://www.apple.com/macbook-neo/specs/
[2]: https://erickimphotography.com/apple-m5-vs-a18-pro-comprehen...
Joking aside, this is too anemic for today for serious work, but I guess at today's RAM prices this is going to be setting a trend. My decade+ old Lenovo W540 has four times that and I sometimes wished it had more. But for a school laptop it is acceptable I guess.
Whatever they did with the 11" macbook air was magical. It doesn't seem like they can pull it off twice.
Makes no sense for a $1500 "Pro" iPad to have desktop-class RAM, storage, an M5 chip, and be stuck with a Fisher Price OS, while this one has the equivalent specs of last year's iPhone and gets the full power of macOS. Just unify the two already.
Overall, I might pick one of these up at some point.
I honestly don't understand people who complain about the lack of M5 Pro specs and features on a £599 Macbook. "Oh no, it's 1/3rd of the price of a Pro but I want the Pro specs on it." People seriously need to do think twice before pressing the submit button. And nobody in the right mind would buy a used Macbook for the same price, just because it's more powerful.
I have an 8G M2 at work and it's more than enough and I have two browsers running with 20+ tabs, Teams, Outlook, Figma, VScode... If you are a power user buy a Macbook Pro, you can't reasonable expect Pro performance out of a device that costs a third.
This Neo is going to sell like crazy because it's an amazing product for the price. That's how much Chromebooks cost but you actually get a full desktop OS rather than a web browser. And for students to buy a new Macbook for £499 come on, some of these comments are just ridiculous.
I just noticed that according to https://support.apple.com/121115, devices purchased in China don't support Apple Intelligence but it's odd that they explicitly mention a workaround where devices purchased outside of China support Apple Intelligence if the region isn't set to China.
Personally, I might not get this device because of the hard limit of 8GB unified memory. This is unacceptable in 2026 because there were iPhones with 8GB of RAM in 2023. The current generation of iPhones have 12GB of RAM available.
I have a degree in design, I paid good money to have bad type piss me off.
But the only issue in school is the rick kid's parent will get them Macbook Pro or even Macbook Air, and the poor kids will get Macbook Neo... I'm sure the kid will not feel great about having Neo while her friend have Pro version.
I do think that 8 gb is fine for most cases, even development. I used to use a PC with 8 GB ram and it worked perfectly fine and honestly depending on the workflow if you need more, a VPS can always be your good friend (I really love using zed on a VPS with cloudflare tunnels or perhaps tailscale)
Looks pretty good to me. There have been two wins in just these couple of days. This Macbook Neo and The grapheneos+Motorola phone both seem to make decent options available for the market.
I might have to go recommend this to a friend of mine who had once asked me what laptop they should pick when they get into college.
8/256, TouchID, Magsafe, USB3 all for $300-350 currently.
Or step up to a refurb M4 Air with 16/256 and all the bells and whistles for $759. The New M4 Air with 16/256 were $749 for 2 months over Nov/Dec everywhere.
A return to 8GB laptops would be a good thing overall, so if this becomes a "target" for electron based apps, it would be a total game changer. The iPhone 17 has 8GB RAM, and honestly for the workloads we're doing it should be enough. I think there was a big jump when we jumped to 1080 screens on laptops about a decade ago (seriously...) but most of the resource usgae growth there has been needless since.
As always, you can get a more performant laptop for the price. Price sensitive consumers have shown time and time again they will put up with all the little annoyances of a cheap laptop if it means more performance. I'm not saying those details Apple puts into their products aren't nice, but yeah this is barking up the wrong tree. For those people, any laptop purchase is going to be their one and only device that isn't their phone.
Those who absolutely need MacOS and have this budget will just get a Mac Mini.
I have an Air (M2) and I use it where I once owned a Pro. No fans sold it to me -- that's a quality feature, tired of them getting dirty over time. But I have the 15" model and essentially use it as a pro laptop.
This? This is an Air.
But the Air has become the Pro, the Pro has become the one you get for ports and super power and I don't know if many people even need it, and now 'Air' has lost its meaning (light, entry-level, portable) so they need a new name. So they name it, literally, neo: New.
Steve Jobs would weep. What happens in five years when it's not new any more?
(I'm being facetious, if the hardware was open, someone would have already written a custom boot loader for this :P)
- No touchID on the base model
- 8GB of RAM
- USB 3 and the second port is USB 2
- No MagSafe.
But, you can still get a 512 gb of SSD and it adds the TouchID sensor back. For education the upgrade may actually make sense.
And in that vein of making cheap shit for the mass market, their software quality has suffered incredibly. They no longer serve the consumer tier they used to, but their branding halo from those days is so effective that it helps them sell to this new, lower tier consumer.
* i'm not buying any machine at all, or waiting for omarchy to support the new dell xps (32GB & 1TB = $1899)
* i'm buying the macbook neo at the top specs
* i'm buying the macbook air at the bottom specs
* i'm buying the macbook air with 32GB RAM & 1TB SSD (also $1899)
EDIT:
* adding an M5 Macbook (not Pro) with 24GB RAM & 1TB SSD also $1899
as someone who lives in claude code / opencode these days, the 8gb hurts but.. maybe, i dunno. they made this decision very painful. for me it could basically be a coffee shop opencode terminal that lets me access my apple iphone reminders, notes, etc.
but 8gb?
https://www.cnbc.com/2026/03/04/apple-macbook-neo-budget-lap...
My iPad with an 'M1' chip actually consumes more battery than much older iPads when both are locked and with the screen off. I ended up figuring it was probably because, in the 'M' chip, the lowest possible energy usage is way higher than the 'A' chip. So even small background wake-ups used more energy.
I'm still hoping one day we have an iPad with macOS.
Anyhow, I do hope this wakes Microsoft up. They seem to have abandoned their consumer base, which is quite annoying. I do enjoy Windows 11, despite the hate here, but Windows PCs have a lot of catching up to do.
[1] computer to do personal things i don't want my employer to spy on
What's fun about this machine is its constraints, and it sort of reminds me of one of my processors orchestrating our school's server cluster via nothing but an 11" MacBook Air back in the day.
So not bad, maybe a tad underwhelming but for those in the Apple ecosystem it's a decent student computer.
Curious how the cell phone chip holds up to desktop-esque workloads.
> [5] MacBook Neo features two USB-C ports — USB 3 (left) and USB 2 (right). External display connectivity supported on left USB 3 port only.
So, 1 display. Note that there’s probably already $100 of dongles on top of a Mac price, but at least this one would be an excellent fit for my father.
"Sure, just buy a paid iCloud plan"
Great. Of course, now you have to wait for it to download any photo you want to use. And you're stuck paying a monthly subscription (Yay, services revenue!). And the cloud is not any solution for the video people, at all. I've seen someone try to edit a video that's being stored in iCloud Drive and only cached locally with Apple magic... it wasn't pretty.
Apple's quest to kill off any understanding of the filesystem by doing everything inside hidden, conceptually-monolithic "libraries" means the only way to be happy on a Mac or iOS device is to buy way more internal storage than you think you'll ever need... at Apple's hilarious prices. Oh well, at least for a moment now their prices look similar to everyone else's that just tripled.
For most of the non-tech people in my life, I'd now recommend a base MacBook Neo + base iPhone 17 + AirPods Pro 3. Students may want to throw in a base iPad and an Apple Pencil. Splurge on the higher end versions if you like nice things, but that combo will pretty much cover the tech needs of most non-tech people.
Apple is crushing it with their entry products.
I always buy the new color option from Apple when getting a phone, it helps me keep my device generations apart. But Macs have been sadly boring in recent years. "Starlight" is barely different from silver... I loved the rose gold they had for the M1 Air, that was a great computer.
I wish they went for 12" but I am not complaining. It is affordable and pretty.
That's one of the main reasons I had to get a MacBook Pro.
It looks like this MacBook Neo doesn't even have an option for 16GB, unfortunately.
For me an iPad with the Magic Keyboard case is already my personal laptop, and this device would be a downgrade in almost every way (ergonomics and specs).
The one thing I can’t do with my iPad that interests me, that’s got me thinking of buying a personal Mac, is develop software for iOS.
I still think 512 GB on Storage is realy too little for a PC device. There is phones with more Storage.
Same weight. You lose a bit on the speakers, microphone, and webcam. Not sure how noticeable this will be.
(Looks like a decent option, technology and price-wise, for parental and sibling light-browsing and email usage patterns but they normally get my seconds when I upgrade.)
It feels like one of the only Apple products where the name is completely divorced from its intended usage (or defining feature)
- Phone
- Watch
- Pro
- Studio
- Mini
- Vision
- Air
- Neo???
If you primarily use native Apple apps though this thing is awesome. $499 with student discount? This thing is going to do NUMBERS.
- look at the new "cheap" product/gadget
- look at better products
- choose a better product, configure it, add options
- don't buy anything, not even a PC or a tablet, maybe upgrade your old android phone
iPads with neither an ability to run VSCode nor Parsec have been frustratingly useless for this category.
Same chip (A series), same RAM (8gb), same screen size, probably the exact same camera.
iPad starts at $349 + $199 for Magic Keyboard folio.
$549 for essentially the same thing + a touchscreen.
It's been a while since we've had excitement at the "cheap and cheerful" end of the spectrum.
Anyone remember the initial Eee PC... and the problems it created for MSFT during the Vista transition?
It’s all the same damn hardware. Just let me install an OS that isn’t purposefully gimped!!
No idea how the processors compare, but that RAM isn't a good sign
although it IS hillarious to read a group of enthusiasts in 2026 screaming "8GB IS FINE!" -- meanwhile people want more ram on their RPis..
And will we have software compatibility issues because of A versus M issues?
I can see there are a lot of Apple users here apparently. I have some old hardware I still make use of but couldn't see a case for anyone buying new stuff (overpriced, locked down, etc.)
8 gig cap though? That seems strange... But, for a $600 Mac for the kids' homeschooling though, maybe I can forgive them.
That's one of the main reasons I had to get a MacBook Pro.
Otherwise the limitations are fine. In fact this really has the chance to canabilize the iPad a bit though the iPad has a better screen and a faster chip...
PS. Wonder why they didn't use A19 in this? Imagine they thought "yeah, that A18 will do for an entry-level laptop", but the entry-level iPhone 17e with A19 needed more kick? What for, our social media apps and mobile websites? This is soooo absurd!
Today, every unemployed teen and stay at home mom has a $40/mo iphone. It lost its status.
These are some final nails in the coffin. As an Apple stock holder, I might exit my position. They have no growth left, they are just another Blue Chip now..
There's also another HP for $359 with 8 GB RAM & 1 TB SSD. For half the price of this MacBook Neo, it should offer comparable performance with double the storage.
It's like the crack dealer giving free samples to the young ones
edit: somehow missed it has Apple Intelligence - whoops
Xcode and some browser tabs are going make this slow AF.
as someone who likes bold colors, the citrus is nice.
> Apple also pointed out that the MacBook Neo is Apple's lowest-carbon Mac. It features 60% recycled materials, more than any other Apple product. This includes 90% recycled aluminum and 100% recycled cobalt in the battery.
This is _incredibly_ cool.
Not in a world of everyone shipping fat browsers with everything.
Edit: everything my kids use in their educational side is browser based or thick web apps. This is going to suck.
We shouldn't be here and 8Gb should be absolutely fine, but that is not the case.
I just want a small laptop or handheld device where I can use ssh and kubectl, maybe sometimes running VSCode to have remote access. The 13 inch form factor is a godsent. I missed my 11-inch MBA 10 years ago so much.
With 8GB RAM?
After Tahoe and Apple Intelligence what's going to be left for actual applications to use?
They priced it just low enough to be considered "cheap" and they removed enough parts to make people who use a MBP or MBA not to want to do this.
I'd hate to jinx it, but I reckon this thing will dominate the market.
Good job Apple.
8GB memory is pathetic. But that doesn't matter for most users yet.
In fact, it may not matter at all. If the hardware limitations push us to have several machines, a well-built entry laptop becomes a terminal (you won't run things in it, you'll connect to things). For that, 8GB might be enough.
YES!
I don't like swearing on here, but fuck that.
The "real" USD-GBP exchange rate price should be £448. Apple are basically taking £150 extra on top for UK consumers.
* If we're talking "child's first laptop", this gives them a full-fat desktop OS with ample power to get into various mischief (experimenting with audio in Garageband, making videos in iMovie, writing stories in whatever text editor they fancy, presentations and spreadsheets for school, and the ability to install whatever they like with a quick reformat/refresh if things get borked). $599 isn't quite "disposable", but it is "accessible".
* For "parental computer", this also fits the bill. The extra $100 doubles storage and adds TouchID, enabling Apple Pay on-device. It's affordable, resilient, and manageable by remote support (i.e., us kids). 8GB of RAM is more than enough for common tasks for most folks, provided they work intentionally and not just stack tabs infinitely.
* As a Chromebook alternative, the results are a bit more mixed. Sure, durability seems higher at first blush, and the user experience is better, but as @runjake points out Chromebooks play a "numbers game" Apple won't compete on: rock-bottom pricing, disposability, replaceability, and integration with Google's (mostly free or heavily discounted) educational tooling. For schools that have the CapEx to move back to Apple's ecosystem (or are in it, but want to expand it), the Neo is compelling; for public school systems lacking disposable funds, it's a harder sell - though maybe moot, given the studies linking negative outcomes to early and forced technology adoption in schools.
* For businesses, meet your new "loaner laptop". Keeping a few of these on-hand with corporate profiles preloaded and MDM/DEP managing provisioning makes these the ideal daily replacement while a laptop is being serviced or forgotten at home. Keeping a half-dozen of these ready to go is half the cost of Macbook Airs or Pros waiting in the wings, and perfect for 90% of SaaS-reliant business use cases.
* Speaking of business, say hello to your new "contractor special". Cheap enough to not fret if they're lost or destroyed, but still managed by the same impeccable MDM/DEP tooling, and with enough headroom for most contractor work.
For every niche where you don't mind paying the premium for a better UX in hardware (software is a bit...questionable, at the moment) and don't need a monster of power, this thing fits the bill almost perfectly. That said, I do have some annoyances with the Gen1 that I'd like to see addressed in the next revision:
* Don't make MagSafe a premium feature. It saves cables, it saves ports, and it saves computers. It should be standard.
* I get that the USB ports are limited by the A18 Pro's onboard controllers, but stop silently making different USB ports. Either label them, make them identical, or drop the lower-spec ones entirely. USB-C at USB2 speeds and missing DP video is dumb, and it makes the user experience worse since the ports aren't labelled somehow.
* I know I'll never get it, but either hardware mute toggles to keep speakers from going off during class/meetings, or profiles that let IT mute/disable speakers entirely to force headphones.
2. Would a used older hand-me-down Macbook Air/Pro not be better performance/value than this iPhone board in a cheap laptop shell? There was a guy here saying he bought a used Macbook Air M1 16GB for 250 Euros.
I swear to god they can transmit virtual ecstasy through their website, it's so incredibly impressive you want to buy one even if you don't need it. Everything is so perfectly presented, it has speakers! it has USB-C! WOW! No I am not being sarcastic, I am just expressing how joyful it feels watching marketing to its fullest. Just watch the videos.
Apple should be studied for centuries to come not for what they sold but for how they sold it. Pure genius. Beautiful up to every detail.