they say i am a naysayer so pardon me. but may I know who is your 'paid' audience? and ever wondered why don't people like Yahoo!? widgets! and you have built an entire startup around it. remember iGoogle? it nearly didn't work well either.
Apart from this, I am loving the website (UI/UX), and it's the only reason I am sticking around, and perhaps get addicted to it. :)