JanSchu

We are in the process of rolling out our first influencer campaigns (saas finance niche). However, the prices that are being asked of us are simply mind boggling. For a normal in-post feed on Instagram the influencers that we have contacted, ask for prices that convert into a CPM between $35 to $75.

I have to admit that we do not know yet the sales results, but such high CPMs make my head spin from a performance marketing perspective.

Do you have similar experiences? Since for such high CPMs, the conversion rates have to be extremely good to justify the spend.

I'm in the process of building a SaaS product that enables marketers to combine data analytics with generative AI. I'm currently debating whether to implement a subscription model or a usage-based pricing model for this tool.

Does anyone have experience with how conversion rates are affected by these different pricing schemes? What are the pros and cons you've encountered with each approach?