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Founder was very much satisfied with their product that they do absolutely nothing to improve their product.
They had just one developer working on the product, one to maintain their wordpress website, one tester, two sales/support guys.
It is his golden goose. He gets like 15-18k profits every month which he spends on either buying farm land and/or depositing in FD’s.
He built that software himself 14 years ago, probably the lead developer before his team abandoned him.
He claims to be highly technical with sales people requiring coding expertise to join their team.
He got one trusted lieutenant who joined him 9 years ago from a WITCH company. Whatever founder says his lieutenant agrees.
They were operating out of a 3BHK apartment in the 4th floor of a quiet residential neighbourhood.
Complementary lunch was part of our perks. Every 3-4 years, founder takes his employees on an international trip - Thailand which is 3 hours flight.
Their competition was innovating ahead with modern features and good looking UI yet this guy, the founder showed little-to-no interest in modernising their product.
They are still waiting and reminding their customers to pay up, I honestly don’t know why they still keep paying but they do and the founder is content in how him and his software is doing.
For him, growth means the compounding effect of money in his bank account.