Schultzy

I am developing a subscription based B2C Web app and I am a bit overwhelmed at all of the different business services out there (Salesforce, Hubspot, BrainTree, MailChimp, etc.)

Can someone please help my wrap my brain around what kinds of tools I should be looking into and maybe provide a few recommendations of specific providers?

At the moment I am thinking I need: - B2C CRM - Email Marketing - Payment Processing - Analytics - Accounting

Are those the basics or am I missing something?

I'm thinking about how to price a project I'm working on and I'm curious to know if anyone has any data from their own experiences to show whether a $.01 price difference really has any impact on conversion rates.

On the one hand, odd number pricing is touted as an effective psychological trick to get consumers to think that the price of a product "isn't really that much."

On the other hand, I personally appreciate the simplicity and honesty of seeing a nice round number.

Does anyone have any data to support one tactic over the other?