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Before I get deep into this, do you guys think that there is a sustainable business model around this concept? I'm looking to approach it from an eco-friendly standpoint as well, but I'm not sure if that alone can really hammer this concept home. I don't think the concept is truly novel, but I don't see many retailers embracing this model (except for Apple). I'm thinking it could be poor execution from other platforms, or perhaps there are some legal issues that I'm just not aware of.
Any feedback is greatly appreciated!