It is funny how the SaaS churn rate correlates to how much a customer pays.
The retention rate for our Basic plan at howuku.com averages around 5 months.
And, the retention rate for our Premium plan is more than 12 months, and Enterprise has a 100% retention rate.
Don’t underprice your SaaS product, the thing is, by underpricing your product you will attract the wrong audience who only subscribed because it is affordable.
Another observation is that the lesser they pay the more they ask for then they bounce.
What do you think?
