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There is a Quora question about the same concern: http://www.quora.com/Startup-Advice-and-Strategy/How-do-you-compete-with-other-startups-not-large-businesses
"Banjarey is a mobile app that allows travelers to capture & share their group travel experiences collaboratively, as well as get quick & specific information about places & things to do while travelling. It integrates the 2 things people use their mobile for while traveling, at a single place. A good way to understand this would be to mash Tripadvisor (with a better way for travelers to get information than “reviews & ratings”) with Path (for group experiences) "
[http://www.banjarey.com/what_travel_concern]