Clever Advertising: What I heard on my drive in this morning
On my drive in this morning I saw signs along the side of the road. They were advertising a new radio station called "HouseTalk AM 1650". Being the highly suggestive person I am, I tuned to the station and heard a woman's voice advertising for a modular home business in the area.
The ad simply looped and as I drove out of the area, the "station" lost it's signal and eventually faded out.
Summer in Maine is all about tourists and "summer people". The business that put this "station" lies along one of the major routes that people drive on their way to locations in Downeast Maine.
Many tourists buy land and build homes here when they retire. I'm sure that many tourists who spend the summer here year after year often think about buying or building a small house in Maine that they can visit when they want to (a lot of them do exactly that).
This is pretty clever advertising. This transmitter for example costs less than $100 and will send a signal out for 1-2 miles.
Cheap advertising + captive audience in cars + a message lots of people will be interested in = clever.