jwillgoesfast

"What if everything you think you know about taking products to market is wrong? What would you do differently if you realized that only 1 out of 10 new product introductions result in a profitable business? Would you continue to operate the same way, week after week, year after year?"

- Steve Blank, Four Steps to Epiphany

Like most startups, I have struggled through the pains of product market fit, multiple pivots and struggling to find customers.

What if there was a way to quickly and accurately determine not only if your idea is on the right track but to iterate through product/market fit and even pivots before you endure the sweat and heartbreak of building a few MVP's?

Obviously there are lots of challenges to creating such a service, but I think it is a discussion worth having. In the spirit of CD, let's start the ball rolling with some questions:

1. Does your resume include a failed startup? 2. With hindsight being 20/20, should you have done more Customer Development? 3. Would you now consider a service to improve and expedite that process?