We're trying to expand our sales and we're looking for more channels. Some are suggesting that there is no right time for hiring channel sales. While I think hiring them before product-market fit is akin to outsourcing sales. Please suggest.
I am running a bootstrapped SaaS venture for 3+ years and I am planning to share KPIs with some experienced entrepreneurs. Before I share, I was looking for metrics others share, one of the KPIs I couldn't understand is true north? How to calculate it.
