mattjung

"Elastic Detector" does security monitoring for EC2. We are still in private beta until the end of Feb, here are 10 invitation codes for testing: http://elastic-detector.secludit.com

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We are asked this question, but were not able yet to craft an answer that was convincing enough without going deeply into technical details - and at the same time easy enough for investors to understand. I would be curious to get some good and short answers to this question by you - either for your own startup or for one of the YC startups.

I know this question might sound bizarre. I have never met someone in my career talking to himself in front of his computer until recently and puzzled myself about the reasons and the impact on his work...

I am about to make a presentation to investors and thus looking for some authoritive numbers to calculate and proove my financial projections.

Does anybody have information/links about the typical cost structure of a SaaS company: how much needs to be calculated per visitor/prospect/customer for support, marketing, acquiry, infrastructure, ... (did I forget something important)?

And is there a way to build in the positive effect of word-of-mouth in those projections?

A question to web-application providers: what percentage of your clients quit your service every month? is the rate different for free accounts compared to paying accounts?

p.s. Any links to some stats?