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I've been working on Instagrad.com for a couple of months. Instagrad is a social funding platform to accelerate college savings.
We help parents raise funds for college by encouraging friends and family to contribute directly to a child’s established 529 Savings Plan. With Instagrad, a parent can easily create a profile for his or her child, create a campaign to help raise funding (birthday, Christmas, etc.), and then easily transfer the funds to their child’s college savings account (529 account).
What is the best way to reach and market to parents of young children? I'm not looking for "get mommy bloggers to talk about you" or "create a facebook page". I'm looking for specific winning tactics.