myinitialsaretk

I have a distant recollection of hearing some big name company that had done this with a lot of success.

From what I recall, it may have been a travel company that would add a call to action link to some new area of business that would go to a 404 page. Then they judged demand based on how many users click to that page and used that data to justify building $new_area_of_business

Does anyone know the story I'm thinking of or have any other successful examples of a similar technique being used?

Thanks!

I've built a javascript tool which gives our content owners insight into users that hit our 404 page.

It includes simple reporting about the top referrers and lets them setup a quick js redirect. We used to grep apache logs whenever the team would bug us, but now they manage it completely on their own.

Has anyone else solved this problem before? Who (if anyone) at your company would be most interested in solving this problem?