pantsd

The title says most of it, how do you find interesting companies which are cool with side-projects (open source or otherwise)?

What methods have you tried for selling to small/medium business? How have they worked out?

What do you think of direct mail, on-line advertising, cold-calling, etc.?

Which press release distribution services provide the best bang-for-buck for consumer focused techreleases? I'm based in Canada, but the only audience restrictions are english speaking, broadband, and privacy concerned/interested.

I'm working on a project targeted towards SMB mostly, although it could go the enterprise route. How do you go about hiring sales people? Craigslist?