Is it just a matter of targeting different customers and selling to them? Better marketing efforts? Or do you think they usually come out with a superior product off the bat?
Ex: Clearbit founded 4 years after FullContact, then newer competitors like Lusha Ex2: Middesk growing rapidly where Trulioo/Cognito had a 7 year headstart
We've been frustrated with Medium because of their paywall, content ownership issues, intrusive interface, and low post engagement. So we built Imprint to do things different. We want to take the control and ownership you get with Wordpress/Ghost, and provide distribution/discovery.
To us, a blog is...
1. Openly sharing your thoughts (freedom of expression)
2. Accessible, unobtrusive content (no paywalls)
3. Ownership/control of your work (our policies, custom domains, customization)
4. Building an audience that engages with articles (followers, newsletters, distribution)
5. Simple to run, so you focus on what matters — CONTENT
Our manifesto (business model, philosophy, guidelines): https://read.imprint.to/post/the-imprint-rundown
Happy to answer any questions and concerns. Thanks!
P.S: yes, our title was inspired by the Ghost launch years ago
Where do you guys typically look to find people to conduct user interviews for? I'm currently looking for people here on HN who've complained or talked about something similar to what I'm building (a Medium alternative with a focus on content ownership).
Also, once you find these people, how do you reach out for a call? Don't want to seem spammy or sound like I'm just conducting a survey — generally just want to ask some questions about problems. Especially since with the Mom Test, I want to mention as little about what I'm building as possible.